Our Story

Berrylicious Strawberries is a true family effort, 3 generations of farming experience and a shared passion for creating a place where people can enjoy fresh, quality produce.

Saf, our Director, grew up on his family’s farm, learning the craft of livestock and agriculture from his father and elders. This foundation gave him a deep respect for the land and the skills to continue in agriculture with care and vision. Today, Saf oversees the big picture — making sure every season runs smoothly, from planning to harvest to making sure that every visitor leaves with a smile.

Working alongside him is his brother Yuval, our Agricultural Operations Officer. Yuval’s own upbringing on the farm means he knows the land as well as the plants that grow on it. He manages the day-to-day operations in the fields, ensuring our strawberries are grown to the highest standard and that everything on the ground runs like clockwork.

Together with Victoria, who brings her background in education, community and a strong understanding of what makes a great family experience. Together, we’ve created more than just a strawberry farm. Berrylicious is a place for families, friends, and schools to connect, explore, and share in the joy of picking fresh fruit straight from the source.